A few minutes of thought before you write will make the reply more useful. Decide what counts as a lead for you: a phone call, a form fill, a booked meeting, a sample request. Think about where those inquiries go once they arrive, and who answers them. Then list what you already have, such as an ad account, a website, a CRM or old campaign data.
None of this has to be polished. Write it the way you would explain it to a new hire. The service partner who picks up your request uses it to decide what to ask next and how to scope the work.
What the service partner will want to know
Most first replies ask about these points, so it helps to answer them up front:
- Your monthly ad budget range
- How long you have been advertising, if at all
- Who owns the ad accounts and the website
- Your sales process after an inquiry comes in
- Which past inquiries turned into customers, and which did not
- Industries or claims that need care in ads, such as health, finance or housing
- The person who will sign off on a proposal
What happens after you send it
Your request goes to a service partner who does this kind of work. The partner reads it and replies to the email you gave, usually with a few questions about your offer, budget and current setup. If a conversation would help, the partner may suggest a short call at a time that suits you.
Once the partner understands the job, you get a written proposal covering scope, what you provide, how reporting works and the fees. Ad spend is normally paid by you directly to the ad platform and listed apart from management fees. Nothing is agreed until you accept a proposal.